OMNICHANNEL JOURNEYS

Build Intricate Omnichannel Campaigns in Few Clicks

Reach each customer on every channel throughout the lifecycle

Craft customer journeys in a few clicks and maximize results without writing a single line of code

Create sophisticated customer journeys effortlessly

Build customer journeys with our user-friendly graphical interface, which includes 60+ nodes that can be connected with a drag and drop feature to serve the needs of any marketing or loyalty program.

Leverage data to send highly-targeted messages

Customize message creation by drawing insights from user behavior and purchase history to trigger relevant offers, vouchers and rewards based on customer action such as a purchase or an app download.

Track campaign response rate

Monitor customer actions with Sympan’s workflow module, which enables you to track the success response rate of your marketing program for any Call-to-Action.

Exclude opted-out or blacklisted customers

Benefit from Sympan’s important fail-safe mechanism that automatically excludes opted-out or blacklisted customers by applying capping rules.

Trigger offers at the most optimal time

Enjoy the white hours functionality to send offers at the most appropriate time during the day when your audience is most likely to engage with your content to maximize the response rate.

BUILD SMART, INTERACTIVE CAMPAIGNS FOR OPTIMAL RESULTS

Target each customer across all channels at the most appropriate time

Omnichannel Data Analysis

Send customized offers across through SMS, Push notifications, IVR, Email, and more, and gain valuable insights into campaign performance with our smart recommendation engine, Daedalus.AI.

Marketing & Sales Combined

Keep your customers engaged across a variety of channels for a unified, direct and more personalized experience that builds trust, reduces churn and increases conversions faster.

CLV & Loyalty

Integrate across multiple channels seamlessly and deliver a consistent brand experience to raise awareness, foster brand loyalty and increase Customer Lifetime Value and ROI over time.

Permission Marketing

Collect opt-ins and increase conversions through email, text message, voice call and social channels by sending relevant messages based on near-real time data to a targeted audience that is willing to receive your offers.

Customer Value Management

Manage each customer journey across devices through a single platform to optimize campaign performance, retain your customers, acquire new ones and drive desirable customer behavior.

Loyalty

Boost retention and take your loyalty program to the next level by offering your customers a rich experience. Reward them with eVouchers, bonus points and attractive prizes or exclusive deals in your digital marketplace.

Achieve your key objectives with Sympan’s omnichannel journey feature

FAQs

What is an omnichannel customer journey?

An omnichannel customer journey refers to the seamless and integrated experience customers have across multiple channels and touchpoints. This approach ensures that whether a customer interacts with a brand through social media, email, in-store, or via a website, the experience is consistent and cohesive. Using marketing automation, businesses can streamline and personalize these interactions, ensuring timely and relevant communication at each stage of the customer journey. By providing a unified experience, omnichannel journeys enhance customer satisfaction and engagement, which in turn boosts customer lifetime value. In summary, an omnichannel customer journey leverages marketing automation to create a consistent and personalized experience across all touchpoints, ultimately increasing customer lifetime value.

What does an omnichannel customer journey look like?

An omnichannel customer journey involves a seamless integration of various channels to provide a consistent and personalized experience. For instance, a customer might first encounter your brand through a social media ad, then receive a personalized email via marketing automation software solutions, visit your website to browse products on your platforms, and finally make a purchase in-store. Throughout this journey, marketing automation ensures that each interaction is tailored to the customer’s preferences and behaviors, enhancing engagement. Customer Value Management (CVM) strategies are employed to optimize these interactions, ensuring that each touchpoint adds value to the customer experience. This cohesive approach not only improves the customer experience but also maximizes customer lifetime value by fostering loyalty and repeat business. In essence, an omnichannel customer journey is a unified experience across all touchpoints, driven by marketing automation software solutions and platforms, supported by CVM strategies to increase customer lifetime value.

How can omnichannel journeys create a fantastic customer experience?

Omnichannel journeys create a fantastic customer experience by ensuring seamless and consistent interactions across various channels. Using marketing automation software solutions, businesses can personalize communication and offers at every touchpoint. Whether a customer engages with your brand via social media, email, website, or in-store, they receive a cohesive and tailored experience. Sympan’s advanced platforms support omnichannel strategies by enabling businesses to track and analyze customer behavior in real-time. Additionally, Sympan integrates Customer Value Management (CVM) strategies to focus on delivering maximum value throughout the customer lifecycle, increasing satisfaction and loyalty. In summary, omnichannel journeys leverage marketing automation, Sympan’s integrated platforms, and CVM to deliver a unified, personalized, and highly engaging customer experience, which ultimately boosts customer lifetime value.